Case Study: Mrs Fields
Type of Site:
E-Commerce, B2CChallenge:
Mrs. Fields already had strong branding and rankings, but wanted to expand their online presence through the organic search results. Their ultimate goal was to increase their website traffic by increasing the number of search terms.
Measured Results:
- Organic search traffi c increased by 32.5%
- Total website visits increased by 24.5%
- Increased the number of keywords bringing site traffic by 51%
- ROI for Search Engine Optimization of 1033%
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